Spare bodies on sale now.

A decidedly over-the-top brand activation the Consumer Electronics Show in Las Vegas appeared to be selling ‘sleeves’, or new bodies you can transfer your consciousness into. But, was anybody buying it?

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SuperUltra
Pee on our ad… please!

Most brands would see consumers urinating on their advertising as a negative reaction, not Ikea. Infact, an icky new print piece actually invites expecting moms to ‘change their lives’ by peeing on the ad.

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SuperUltra