Posts tagged design thinking
Brainwriting: A Smart Alternative to Brainstorming

A new study has found that brainwriting is more effective than brainstorming. Why? The main downside of brainstorming is that only one person can talk at a time, so ideas are either fixated on… or forgotten about. Brainwriting (writing down ideas alone on a piece of paper, then reading out people’s ideas, while everyone continues to write down their thoughts) allows for group interaction that is constructive and collaborative within the work environment. 

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