Posts tagged interaction
Google Moves From Interface To Interaction

Google has introduced three new products, all with Google Assistant at their core. This shift from ‘interface’ to ‘interaction’ highlights how the company’s work in AI is leading its products away from screens and materials… and toward conversational interactions with machines themselves. Essentially, it concentrates on ‘Conversational Actions’, where you ask Google Assistant various questions in return for pre-scripted answers, much like Apple’s Suri. By having these branded personality ‘chatbots’, which control the conversation, companies such as Google could benefit from being able to (subtly) suggest what we buy and where we go – if users are happy to buy into this human-machine interaction, going forward.

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