A powerful new process for innovation

The Design Thinking process


Design Thinking is powerful but simple. It uses a process that is structured to guide ideas to successful execution. It combines customer insight with experimentation and commercial sense.

 
 
There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.
— - DESIGN THINKING COMES OF AGE, JON KOLKO, HARVARD BUSINESS REVIEW