Learn to harness the inherent power of Design Thinking


A powerful new process for innovation

We teach innovative business tools and methods that bring real value to your organization. 

 
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A powerful new process for innovation

The Design Thinking Process


Design Thinking is powerful but simple. It uses a process that is structured to guide ideas to successful execution. It combines customer insight with experimentation and commercial sense.

 
 
There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.
— DESIGN THINKING COMES OF AGE, JON KOLKO, HARVARD BUSINESS REVIEW
 
 
 
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HARVARD BUSINESS REVIEW HAS THIS TO SAY:

What is Design Thinking?

 

 
 

Create models to examine complex problems.

Design thinkers use physical models to explore, define, and communicate. 

Exhibit thoughtful restraint.

By removing features, a company offers customers a clear, simple experience. 

Use prototypes to explore potential solutions.

They may be digital, physical, or diagrammatic, but in all cases they are a way to communicate ideas.

Tolerate failure.

The iterative nature of the design process recognizes that it’s rare to get things right the first time. 

 

 
 
 
 

The Innovation Problem

A rapidly changing business landscape demands new ways of working


Many firms struggle to maintain an innovation capacity that can help them meet growth and efficiency targets. Technological complexity and rapid change move the goalposts while effective innovation structures are hard to build and maintain. Every firm needs innovation that is more customer centric, allows experimentation with new ideas while maintaining commercial discipline. This demands employees that can adapt to change in an increasingly digital and data-driven business environment.

 
 
We can’t solve problems by using the same kind of thinking we used when we created them.
— ALBERT EINSTEIN
 
 
 
 

The People Challenge

A new set of capabilities


Consultants, digital agencies and experts can be very effective in helping to deliver new initiatives but they seldom leave behind a lasting capability to innovate. For continuous innovation to succeed, employees across the business must contribute at scale. This requires a challenging combination of building tomorrow’s business while delivering today’s business.

 

The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers.
— DANIEL H. PINK, A WHOLE NEW MIND: WHY RIGHT-BRAINERS WILL RULE THE FUTURE
 
 

A powerful set of learning tools

Some of What We Offer

 

Short Immersions

 

- 1 Hour -

Introduction to Design Thinking 

Learning the principles of applying design and creativity to build business value. 

A high-level understanding of the main principles of design thinking and the design process and how it can assist you in unleashing creative potential. 

 

- 3/4 Day -

Introduction to Human Centered Design and Storytelling

How Human-Centred design transforms customers 

By utilizing Human-Centred design, the actual needs and wants of the end user become clear and businesses are able to create relevant products from the ground up. An understanding of how focusing on the customer, instead of business objectives leads to more relevant solutions and possible revenue increase. 

 


 

Deeper Dives

 

- 1 Day -

Innovation and Entrepreneurship

A better understanding of the power of the entrepreneurial mindset and how it will add value to the business on all levels. 

This day combines the innovative approach of Design Thinking with the opportunity identifying skill set of an entrepreneur. Participants are tasked with completing an applied exercise in entrepreneurial thinking within the organization to uncover new areas of opportunity. 

 

- 1 Day -

Digital Prototyping

Learn how to use User Experience and User Interface design to quickly create navigable and usable app wire-frames. 

In today’s fast paced, digital world, a start-up mentality is key to creating and launching products quickly. This design session teaches the basic skills and tools used to move from a concept to a digital wire-frame that can be used for a rapid MVP roll-out. 

 


 

Design In-Depth

 

- 2 Day -

Innovation and Customer Centricity

Creating an Innovation capability within your organization 

A high-level understanding of the design process phases, as well as an understanding of how to apply design thinking to a business problem. This session explains the concepts and process behind the new approach to innovation called Design Thinking. It shows how it is applied to create growth or improve efficiency. 

 

- 2 Day -

Practical Innovation

Demystifies the inner workings of an innovation process.

Develops creative confidence. Gives experience in creating practical business innovations. This fascinating course introduces the process of creating new value to teams through a fun, hypothetical challenge. It then applies the process to real business scenarios.  

 


 

Breakthrough Innovation

 

- 5 Days over 3 Months - 

Full Design Sprint

A deep dive to create new products and services 

Our hugely successful flagship programme. Working with a design team to create new products, services, processes and experiences that radically impact the organization. Understanding of the various ways in which a prototype can be tested in real life to examine assumptions and refine the idea.

 
 
 

TURNING COMPLEXITY INTO SIMPLICITY IS

What We Do

 

 
 

Capability Building

We Build an Innovation Capability Into Your Organisation

 
 

Build a design-centric culture

We guide teams of employees through projects using the design process. We help executives to select the most valuable and appropriate projects and allocate budgets towards them. We help establish a continuous cycle of identifying business needs, recruiting multi-disciplinary teams and running design projects. Over time every employee can join a team and implement a solution. Each person who has run a project is automatically a mentor to teams running their first project. This scales the capability exponentially until our input is no longer needed and the organization has acquired the capability. 

Own a new set of capabilities

Companies who have found the greatest benefit from continuous innovation have done so by building a permanent ability to create into their operations. This is cheaper than using outside consultants, it builds employees’  own skills and it creates a sustainable ability to continuously innovate. In addition it creates a new work experience resulting in more engaged employees. 

 
 

HAVE A LOOK AT SOME OF OUR

Case Studies

 

 
 
 

GET TO KNOW 

Who We Are


SuperUltra is an award-winning product design consultancy

We don't like to brag. Much. But we have had the privilege of working for some of the top companies in South Africa and around the world. Over the years, our work has won several of the most prestigious design and innovation awards including the German Red Dot Design Award, the Chicago Athenaeum Good Design Award and top nominations for the INDEX Award. But hey, who's counting? We use our knowledge from designing real products to create innovation in businesses through consulting and learning interventions.

 

What our clients have to say:

Thanks for all your wonderful engagement, talented thoughts and positive energy. Wish we’d discovered you guys years ago
— VP FINANCE WONDERMED
Thank you most sincerely for a fantastic day with our Academy delegates yesterday. The day was very beneficial to the teams and has given them a lot of food for thought.
— LEARNING MANAGER, BIDVEST ACADEMY
To say that the presentations went well is an understatement – (Our CTO) said that she has never seen such high quality and business relevant presentations in her career at the bank.
— LEARNING MANAGER, STANDARD BANK
The response from our class has been tremendous. There is a fair bit of magic tied up in this process!
— PROGRAMME DIRECTOR - EXECUTIVE EDUCATION, HENLEY BUSINESS SCHOOL