Tertiary-level entrepreneurship accelerator
CREATING NEW BUSINESSES THROUGH DESIGN THINKING
SuperUltra has run an annual 5 day entrepreneurship accelerator in which final year design students explore new business opportunities. The goal is to give the students the opportunity to pursue their own business ventures after college or become better attuned to the business needs of their companies once employed.
Students design concepts and present them with the aid of a robust pitch and business case. Although design students pitch concepts all the time during their studies, having to pitch the total concept - not just the creative work - is a new and valuable experience.
SuperUltra offers design mentorship and business advice to candidates who take their ideas beyond the classroom. The feedback we’ve had from students who’ve entered employment after the accelerator has been gratifying - they say that a better understanding of business makes them more effective team members.