Wish Writer

Writing for Good

The Macy's Wish Writer Stylus and App forms part of their annual Believe campaign, providing games and activities for kids, all while teaching children the importance of giving back to others during the holiday season. For every letter written to Santa through the app, Macy's donated $1 to the Make-A-Wish Foundation in hopes to reach their $1 million goal. Make-A-Wish believes that granting a wish to a child diagnosed with a life-threatening medical condition can be a game changer and better the lives of these children.

SuperUltra, in collaboration with 10xBeta, designed the physical Wish Writer and aided in the mechanical design process and manufacturing.