Writing for Good
"Macy’s eighth annual Believe campaign launches this week with a new film that provides a modern take on the beloved “Believe” story and a new element that will delight children and adults alike – Macy’s Wish Writer stylus and app. The Wish Writer teaches children the importance of giving back to others during the holiday season, while “The Wish Writer” short film shares the same heartwarming story of the gift of generosity. From Nov. 6 through Dec. 24, customers can visit their local Macy’s store to drop their stamped letters addressed to Santa into the big red letterboxes, create and send a letter with the Wish Writer app, or send a letter to Santa through macys.com/believe. For each letter collected in-store, through mobile and online, Macy’s will donate $1, up to $1 million, to Make-A-Wish, an organization that grants the wishes of children with life-threatening medical conditions." - http://www.businesswire.com/news/home/20151103005970/en/Magic-Macy%E2%80%99s-Campaign-Returns-Writer%E2%84%A2
SuperUltra designed the physical Wish Writer and aided in the mechanical design process and manufacturing.