Nando’s

A sharper way to build culture.

A cleaver can be a kitchen tool or a badge of honour. We designed Nando’s branded cleaver as something grillers earn, turning a piece of equipment into part of the culture, driving sales and improving the customer experience.

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A sharper way to build culture.

A cleaver can be a kitchen tool or a badge of honour. We designed Nando’s branded cleaver as something grillers earn, turning a piece of equipment into part of the culture, driving sales and improving the customer experience.

Nando's grillers at the flame-grill

A cut above.

The Machado cleaver, designed by SuperUltra, gives every Nando's griller a reason to bring their best to the grill.

Heart and soul is how Nando's does everything. Its advertising is famous for it.

But good starts at home. Over half of its marketing goes to its own staff, not the world.

At the centre of it all is the griller. One person finishes every chicken by hand over an open flame.

And every plate depends on that person's day. A bad day at the grill is bad for business.

1200
restaurants
around the world
30+
countries
and territories
34k
people
on the team
50%+
of marketing spent
on its own people

What if a griller never had a bad day?

A griller turning chicken over the flames in a Nando's kitchen

Recognised, not just paid.

The best griller in every restaurant earns a Machado, built to take the heat. A cleaver true to Nando's identity. It lifts morale, sells more chicken and proves that when you treat people right, everything else follows.

The Machado cleaver, side on: heart cut-out, Nando's engraving, tricolour collar, Soul on the grip
Soul engraved on the black grip; Portugal's crest on the steel end cap
The green, yellow and red collar where the handle meets the blade
The engraved blade: Nando's, Machado chrome-vanadium, hand made in Portugal, numbered 0016
A tattooed hand holding the Machado
A heart in the blade. One of two things Nando's holds dear.
Soul on the grip. Right where the griller's hand closes.
Made in Portugal. By a family-owned knife maker, a culture Nando's shares.

Earned, not issued. Recognition every griller can hold in their hand.

Services provided

Service
design
UX/UI
design
Culture
design
Brand
design
Digital product
design
Build partner
IVO Cutelarias, Portugal
Platform
Kitchen tool, from CAD to manufacture