From promise to proof

We turn business promises into products people understand, trust and adopt.

We make ideas a reality, and we show you what they’re worth.

Let’s make good things See our work

We design for adoption, efficiency, revenue and retention.

Your product sits inside a proposition, a service, a brand and the systems that run them.

We connect all of it, from strategy to build, so the idea survives contact with the real world.

01

Adoption architecture

People go back to the old way when the new one is slower, riskier or harder to trust. We design products people choose to keep using.

Launch is not adoption.

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02

Service design & customer experience

We start with the journey customers should have. Then design the people, processes and systems that deliver it.

Customers shouldn’t experience the org chart.

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03

Legacy system modernisation

We identify and solve the experience problems that make simple tasks take too long, causing people to find workarounds, switch channels or give up.

Your real system shouldn’t be a spreadsheet.

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04

Culture

When simple tasks take too long, people find workarounds, switch channels or give up. It looks like a technology problem, but it’s really an experience problem.

A new strategy won’t change old habits.

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05

Digital product design & user experience

We design the thing the screen belongs to, then prove it with real users before getting too far into the build.

A good interface can’t rescue the wrong product.

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06

Brand & positioning

We find the position a business can own, then we make every part of the experience back it up.

Customers don’t buy what they can’t place.

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Each is a promise that must work for your customers and your business.

Selected work.

hearX

An audiologist in your pocket.

A first hearing aid is daunting, and a remote control doesn’t help with that. We rebuilt the Lexie companion app to guide, reward and reassure new users, so they stick with the device long enough to love it.

View case study

Private wealth

Investment, with discretion built in.

Prime brokerage insight was locked behind institutional doors. We designed a mobile investing app that puts it in retail investors’ pockets, with an AI assistant that meets each person at their level.

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Discovery

Advice clients can follow.

A broker’s needs analysis should start a conversation, not bury it in forms. We redesigned Discovery’s FNA tool so advisers can build the plan live with clients, making it shared ground instead of paperwork.

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Nando’s

A sharper way to build culture.

A cleaver can be a kitchen tool or a badge of honour. We designed Nando’s branded cleaver as something grillers earn, turning a piece of equipment into part of the culture, driving sales and improving the customer experience.

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Anglo American

50,000 people.
One operational view.

Getting to a mine site shouldn’t take five systems and a chain of emails. We built one travel booking platform where travellers, approvers and agents request, book and track in a single place.

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PG Bison

A supply chain without the paperwork.

Mis-captured orders and surprise deliveries were costing PG Bison’s customers business. We designed one ordering-to-receiving platform that turns every order into a single source of truth, so customers can plan around PG Bison instead of chasing it.

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SwitchPay

Making the impossible sale possible.

We made the impossible sale possible by surfacing alternative payment methods when it matters most: at the price tag, not the checkout. Repositioned around the shopper, SwitchPay stopped being a merchant add-on and became the reason a sale happens.

View case study

Here’s proof

Project after project, clients keep coming back.

01

14

Anglo American

Projects and counting

02

13

Bidvest

Projects and counting

03

9

Direct Transact

Projects and counting

04

7

FNB

Projects and counting

What clients say.

I have never encountered a company that can really do it right and has that vision and insight. What you do is amazing, and it’s the right thing for businesses. The work is incredible, and so is how you bring the solution together.

Karina GeyserBusiness Unit Manager, Datacentrix

SuperUltra is the team you go to when faced with any problem, experience or product you want to make better. They start with the data, not with what you think, and they’re willing to explore and unpack everything in great detail. I never had a single negative thought or experience along the whole journey with them. They are professional and innovative, and the quality of their work is exceptional. Thank you SuperUltra, it was an absolute pleasure working with you.

Stephanie StenningHealth4Me Fund Executive, Momentum Health

SuperUltra brought real energy, enthusiasm and a fresh set of eyes. They’re different from the people we’d usually work with, and that difference brings growth.

Kevin RolfeExecutive: Digital Transformation and Technology, AVBOB

Creatively, SuperUltra have a real knack for turning total gibberish into something that makes sense.

Shiria LubbeHead: Group Brands & People Strategy, Direct Transact

We came in with a clear idea of what we wanted, and after going through SuperUltra’s process we did a complete 180. It ended up being a far better solution. Before you think you know what your problem is, or its solution, work through it with SuperUltra.

Justin BerryExecutive: Marketing and Demand Creation, PG Bison

Building the wrong thing
has never been easier.

AI gets your team to a solution faster, but not necessarily to the right one. The faster you build, the wider the gap between what your business promises and what customers actually need.

We help you back the
right things.

See what’s worth building sooner. Kill weak ideas while they’re cheap, and back the ones that hold up.

Make good on one opportunity.

The Promise-to-Proof Diagnostic is a working session for your leadership team. Bring one opportunity and leave knowing how to back it.

Together we’ll work out:

  • What you want to make true
  • What customer behaviour would make it valuable
  • What’s really getting in the way
  • Where AI can make the biggest difference

You know the opportunity. Let’s make good on it.

Contact us