Who we are

We design for the
real world.

SuperUltra is a product design and innovation studio. We help some of South Africa’s largest organisations turn their ideas and promises into propositions, platforms and services people actually use.

Our story

Before SuperUltra there was Terrestrial, an industrial design studio creating products for Motorola, P&G, BP and Philips. When a product has to be manufactured, costed and used every day, there’s nowhere to hide. It works, or it doesn’t.

Then the products went digital…

The screens changed. The standard didn’t. We take the same discipline into propositions, platforms, services and the culture behind them, so what a business promises is what its customers get.

Proofover promise isn’t a slogan for us. It’s how we were trained.

The people who do the work.

Creative professionals, fluent in technology and focused on what works.

  • Tasos Calantzis

    Chief Executive Officer

    Sets the studio's direction, helping leaders find their position, spot opportunities in AI and emerging technology, and take ideas to market.

  • Anya Calantzis

    Director

    Oversees our culture and service programmes, helping organisations adopt technology and turn strategy into everyday practice.

  • Johan de Beer

    Head of Studio

    Runs the studio day to day, shaping the proposals, teams and AI agents that turn an idea into a product worth backing.

  • Ester Labuschagne

    Lead Information Designer

    Leads UI and visual design, using creative judgement and AI to make digital experiences distinctive, intuitive and on-brand.

  • Micaela Crosbie

    Lead Product & Experience Designer

    Leads a team from discovery to build, as strong on visuals as on the thinking. Went from physical products to AI-first design.

  • Leandre Theunissen

    Lead Service & Experience Designer

    Works across product and service design, using AI to rethink complex processes and make everyday experiences simpler and smarter.

  • Mel Radley

    Lead Strategy Designer

    Helps businesses define their direction, what makes them distinctive and where AI creates value. Builds culture that makes strategy stick.

  • Teresa Bestbier

    Digital Product Designer

    Brings UX, UI and AI together to rethink how digital products are imagined, designed and built.

  • Carmie Arpin

    Experience Designer

    Shapes digital products and customer experiences, using rapid prototyping to turn complex ideas into things people use.

  • Marcholette Minnaar

    Product & Generative Designer

    Designs digital products, using AI-assisted prototyping and real-world testing to find what's worth building.

  • Rachel Mentz

    Information & Generative Designer

    Designs interfaces and brand systems that make complex technology intuitive, human and coherent across every interaction.

  • Julie Bayley

    Lead Behavioural Designer

    Brings human factors and behavioural science to digital and AI-enabled products, building the trust and understanding that drive adoption.

  • Liora Caplan

    Brand & Product Designer

    Turns complex ideas into compelling interfaces and stories that bring new products and propositions to life.

  • Ungerer Hattingh

    AI Product Designer

    Uses AI-powered tools to design and build working prototypes fast, putting ideas to the test while they're still easy to change.

  • Anika de Beer

    Digital Product Designer

    Designs how digital products behave, using AI-assisted prototyping to test and refine interactions that work for people.

Bring us something worth getting right.

The Promise-to-Proof Diagnostic shows where your promise holds, where it breaks and what to change first.

Contact us